Jon Cleave

Jon is a Creative leader with over 15 years’ experience across advertising and entertainment – from Creative Director at some of the world’s top creative agencies to founding Newyonder Studios and its streaming platform (acquired). His work spans building brands, platforms and driving fame through global ad campaigns, to end-to-end feature film productions and original IP.

Over the past year, Jon has been operating at the intersection of entertainment, brands, and IP development, leading the creation of Brand Entertainment as a dedicated capability and operating model for leading creative studios and global brands. He has built the strategic blueprints, creative frameworks, and commercial models that enable entertainment-first IP to be developed, financed, and delivered end-to-end – from concept and positioning through to production and rollout – creating scalable opportunities for brands, studios, and platforms to co-develop premium entertainment.