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Walls' mission was to be loved and known by all across the world as the overarching parent brand of all its 15+ sub-brands, which until now has been difficult to comprehend (especially in the UK), as some of its sub-brands such as Magnum and Carte D'Or have a strong, bold and much-loved identity of their own.

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Walls Global – Digital Brand Identity & Playbook
The World's most lickable website

Off the back of the global pitch win, we built one big house for all the family.

Not only did we have to work closely with Walls and all the sub-brands to achieve a shared vision for all parties, but to also make a complex world with 15+ sub-brands, accessible, simple and easy to use by all brand managers across the globe.

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Walls 'One World' Digital Global Playbook
The World's Most Lickable Website

Tribal DDB & adam&eveDDB
Creative Director: Jon Cleave
Planning Director: Joana Veiga

Associate Design Director: Thomas Grist
Senior Designer: Anton Martinez

Confidential and Proprietary
©2018