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Volkswagen Commercial Vehicles' mission was to bring the new Caddy to life by showing that it’s not just the van you need, but the van you want as your new workplace that you can proud to use beyond the A to B.

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Volkswagen Commercial Vehicles
Take A Look Inside – Caddy Campaign

The Caddy campaign showcases how small businesses run their operations entirely from inside their Caddy van, wherever they may be. We invited our audience to take a look inside, and bring to life how different businesses use their Caddy’s as a workplace and beyond just driving from A to B.
 
Using Facebook Canvas, we open on the Caddy’s rearview and the doors wide open, where we see the entire operation of the business utilising every nook and cranny. The campaign highlights the Caddy’s best use of space for each business owner, in addition to the innovative technology throughout the vehicle. 

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To bring this campaign to life, we searched high and low through for real people who used the new Caddy in unique and memorable ways, to help inspire our wider audience of how they could then use theirs beyond the A to B.

We uncovered and championed Walkies&WaggieTails (London) & Espress Oh Coffee Co (Nottingham) and the unique way they use their Caddy as their workplace.

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Volkswagen Commercial Vehicles
Take A Look Inside – Caddy Campaign

Tribal DDB
Creative Director: Jon Cleave
Photographer: Orlando Gili
Creative Team: Guus Ter Beek & Tayfun Serrier
Creative & Social media Manager: Emma Harris
Producers: Lydia Williams & Lauren O'Shea
Retouching & Design: Elana Jenkins


Confidential and Proprietary
©2018