In 2017, Volkswagen launched the new Golf. A lot of new tech innovation came in the new Golf, however potential buyers weren't aware of this and couldn't differentiate the old Golf and vs the new 2017 model.
Volkswagen briefed us to demonstrate the advanced technology built into the new Golf by showing how they can enhance your driving experience in everyday life.
Volkswagen Golf 2017
The little joys of driving – The new Golf
A series of 20" online films that bring to life the little joys of driving an intelligent car in everyday situations. We created a sense of empathy, with lighthearted Volkswagen humour, while at the same time educating the audience on the technology.
The Little Joys of Driving – The New Golf
adam&eveDDB & Tribal DDB
Executive Creative Director: Victoria Buchanan
Creative Director: Jon Cleave
Creative Team: Guus Ter Beek & Tayfun Serrier
Producer: Lucinda Ker
Account Manager: Josh Edwards & David Woolfe
Director: Ed Sayers
Production Agency: Seven Productions
Producer: Russell Curtis
Confidential and Proprietary