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Volkswagen was launching its latest member to the 2018 GTI family – The UP! GTI.

Brief: Capture the new GTI in all its guises and broadcast the campaign through Volkswagen UK’s social channels within 24 hours.


Volkswagen Up GTI! Launch
Social Campaign

We gave Volkswagen GTI fans an exclusive close-up look at the new Volkswagen up! GTI on the day of its launch, through capturing and broadcasting content on location, in real-time at the Up GTI's UK press launch.

- 3 hour shoot in the Brecon Beacons, Wales
- 2 person Crew: 1 Creative Director, 1 Social Director
- Stills live, same-day, followed by additional stills in 24hrs with ad support
- Film live and running with promoted ad support in 24 hours

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Volkswagen Up! GTI
Launch Campaign

Tribal DDB
Creative Director/Director/DoP/Drone Operator/Stills Photographer/Producer: Jon Cleave
Social Director: Jonathon Bink

Confidential and Proprietary