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Volkswagen was launching its latest member to the 2018 GTI family – The UP! GTI.

Brief: Capture the new GTI in all its guises and broadcast the campaign through Volkswagen UK’s social channels within 24 hours.

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Volkswagen Up GTI! Launch
Social Campaign

We gave Volkswagen GTI fans an exclusive close-up look at the new Volkswagen up! GTI on the day of its launch, through capturing and broadcasting content on location, in real-time at the Up GTI's UK press launch.

Turnaround
- 3 hour shoot in the Brecon Beacons, Wales
- 2 person Crew: 1 Creative Director, 1 Social Director
- Stills live, same-day, followed by additional stills in 24hrs with ad support
- Film live and running with promoted ad support in 24 hours

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Volkswagen Up! GTI
Launch Campaign

Tribal DDB
Creative Director/Director/DoP/Drone Operator/Stills Photographer/Producer: Jon Cleave
Social Director: Jonathon Bink


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