Oakley GPS

D&AD awards competition 2012

Case study

Design the next generation of Oakley eyewear that will allow an athlete to enhance their performance.


Visually track lap times and compare personal bests during training and competing.

Real-time GPS, Position Tracking performance eyewear with OLED Micro-Display Lense Technology for pro road and track cyclists.

Credits: Rendering

Darren Lewis



“I love it! What a fantastic idea and very useful tool to use for both training and competition for many sports. Especially useful for saving time and energy by not having to keep looking around to check your race position”

Jason Gardener MBE

Olympic Gold Medallist


© 2012 Jon Cleave