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Jon Cleave
Creative Director at DDB, Tribal London.

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Interactive Creative Director in communications across all experiences, from TVC to Experiential to Social. 
I specialise in global and market-specific integrated campaign platforms with digital at its core.

Big ideas & innovation, creative direction, art direction, campaign concepting, film & storytelling, team building, mentoring and developing client relationships.

Previously focused on digital business transformation, creative strategy, user-centred products & service design, but now focus on comms – ATL and blend the two where possible.

Have had the privilege of collaborating with and learning from some of the most talented and interesting creatives across multiple fields, at adam&eveDDB, Tribal DDB, AKQA London and frog Munich, for a breadth of existing and new clients.

I am currently working at 12 bishops bridge road at Tribal DDB London, and work across both adam&eveDDB and Tribals' communications.


DDB, Tribal London
Integrated Creative Director (Communications)
2016 - Current

adam&eve DDB – ATL, and Integrated Communications
Lipton Green Ice Tea 2018 TVC/360 (Western Europe), Lipton Black Ice Tea 2018 (Western Europe), Lipton Hot Green Tea 2018 (Global), Lipton Hot Core 2018 (Global), Maison Carte D'Or Launch 2017 (WesternEurope/Paris), Sunsilk 2018 (Global Interactive Comms), Miller Genuine Draft (Pitch Win), SEAT Brand UK Platform Interactive Comms 2018.

Tribal DDB Communications
Skoda UK Digital (Agency of Record, Pitch Win), Walls 2017 (Global), Volkswagen Golf 2017, Volkswagen Commercial Vehicles Caddy 2017 Social Comms, Volkswagen Car-Net, Aviva, Mount Gay Rum Pitch, Rebel Yell Bourbon Pitch, Volkswagen GTI 2018 Comms, Volkswagen up! GTI Social Comms, Volkswagen Commercial Vehicles Amarok Dark Label Social Comms, SEAT Fleet Social Comms 2018, New business (Comms and Service). 

Tribal DDB Directing
Volkswagen up! GTI Social Comms - Creative Direction, DoP, Drone filmmaking, Stills Photography.

AKQA London
Creative / Art Director (Communications)
2013 - 2016

Integrated Communications
M&S Food, M&S GM, M&S Food: Health, M&S Food: Summer, M&S Christmas, Rolls Royce, Coutts, Mondelez/Tassimo Christmas, Liverpool FC x Nivea Men, Booking.com, P&G Prestige, Starbucks, Starbucks Roastery, bPay, Barclaycard, Multiple new business accounts won.

Creative, innovation and digital business transformation
Virgin Holidays (Pitch win), TUI Holidays 360 VR comms, Nivea, Barclays, Barclays Premier Banking, bPay, Barclaycard, Mondelez, Google+, Selfridges (Pitch), Windows 10 (Pitch), Nissan, Multiple new business accounts won.

Frog Munich
Conceptual Designer (Contract)

Creative, innovation and digital business transformation
Redbull, Audi, Bayer.

Designer (Contract)

China Roadshow, British Council
Creative Talks and workshops, UK Ambassador & Representative

2012-2014 – 3 consecutive years of 10-day trips across China

Creative, design ambassador and global competitor for the UK
2009 – 2011

Arts University of Bournemouth
BA Hons, Graphic design, First class honours



AUB University Talk
Inspiring students talk

February 2016

China Roadshows, British Council
Talks – Inspiring the next generation
Talks – Creative impact and relevance to other industries
Workshops – Redefining China's creative education


AKQA Insights Talk
Learning from the East


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Standout work feature
The Drum
D&AD work 2012

Gold, Digital Breakthrough
Fresh Awards

Medallion for excellence winner 
Creative, design ambassador and global competitor for the UK
2009 – 2011

Buckingham palace reception
HRH Duke of York & Team UK

Olympic torchbearer shortlist
Moment to shine shortlist, Team UK